Thinking about taking the www.WFM.com/Feedback survey but still have a few questions?
You’re not alone.
Most shoppers at Whole Foods Market want to know how the survey works, what they can win, and whether it’s actually worth their time.
So we’ve put together this simple FAQ guide to clear things up no confusing terms, just straight answers.

General Questions
- Question: What is www.WFM.com/Feedback?
Answer: It’s an online customer satisfaction survey where Whole Foods collects feedback from shoppers about their recent store experience.
- Question: Why should I take this survey?
Answer: Because:
- You help improve the store
- Your feedback matters
- You get a chance to win a $250 gift card
- Question: Is the survey free to take?
Answer: Yes, 100% free. No payment is required.
Reward Related Questions
- Question: What reward can I get?
Answer: You may get a chance to win a $250 Whole Foods gift card after completing the survey.
- Question: Is the reward guaranteed?
Answer: No. It’s a sweepstakes, which means winners are selected randomly.
- Question: How are winners selected?
Answer: Winners are chosen through a random drawing process.
- Question: How will I know if I win?
Answer: If you win, you’ll be contacted using the details you provided during the survey.
Survey Participation Questions
- Question: Do I need a receipt?
Answer: Yes, in most cases you’ll need a recent Whole Foods receipt to enter survey details.
- Question: What details are required?
Answer: You may need:
- Transaction ID
- Store number
- Date of visit
- Question: How long does the survey take?
Answer: Usually around 5 to 10 minutes.
- Question: Can I take the survey multiple times?
Answer: Typically, only one entry per person per survey period is allowed.
Eligibility Questions
- Question: Who can participate in the survey?
Answer: You can participate if you:
- Are 18 years or older
- Are a legal resident of the U.S. or U.K.
- Question: Who is not eligible?
Answer:
- Employees of Whole Foods Market
- Their immediate family members
Final Thoughts
If you’ve recently shopped at Whole Foods Market, taking the survey is honestly a no brainer.
It’s quick, simple, and gives you a real shot at winning something valuable. So instead of tossing that receipt use it.